Farma M. Dunor
Marketing And Product Development
Monrovia
Summary
PERSONAL OBJECTIVE:
Product Marketing Manager with nine years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
9
9
years of professional experience
16
16
years of post-secondary education
Work History
MARKETING AND PRODUCT DEVELOPMENT
GUARANTY TRUST BANK LIBERIA LIMITED
MONROVIA
10.2019 - Current
- Present
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Conceptualized and designed abstract ideas, built plans and delivered details to CMO.
- Develop and execute go-to-market plans and facilitate internal organizational readiness.
- Developed and implement strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
- Designed and managed development of new Product or Service channel product that effectively positioned company as market share leader.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Enhance bank’s products and services through training for marketing managers and customer service staff.
- Assessed new product specifications to meet client needs.
- Managed product development lifecycle from conception to release.
BRAND AND COMMUNICATION SPECIALIST
LONESTAR CELL MTN
MONROVIA
12.2017 - 10.2019
- Communicated company promotions, products and services to clients to increase brand awareness and overall revenue.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Designed company outreach and fundraising campaigns to engage with customers and other businesses.
- Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
- Expanded national client list with development of customized communications strategies.
- Took photographs and videos during special events for promotional materials and social media pages.
SENIOR PRODUCT MARKETING MANAGER
GUARANTY TRUST BANK LIBERIA LIMITED
MONROVIA
05.2015 - 11.2017
- Responsible for managing and optimizing efficiency for the Card Services department.
- Provide strategies that will encourage customers to use banking products and provide accurate, concise and error free communication.
- Recommended products and services to meet customers' card and banking needs.
- Reviewed and verified vendor completeness and compliance to rectify billing disputes and fraud cases.
- Maintained product details and protocols to comply with contracts and disclosures.
- Developed and maintained tracking process for plastics and cardholder agreements to support business objectives and projected credit card volumes.
- Prepared pricing agreements and contracts to close sales.
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
- Pursued existing and potential customers by phone, email and text message to generate leads and close sales.
ELECTRONIC BANKING OFFICER
ECOBANK LIBERIA LIMITED
MONROVIA
11.2011 - 12.2013
- Support, design and directly implement policies and strategies to acquire new business partners to sell the bank’s e-products and services
- Prepare call memos to be presented during weekly report on services provided to the customers
- Document appropriate resolution, file and prepare monthly analysis of complaints categories, complaints resolved and unresolved and recommend corrective preventive measures for better efficiency.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Education
Bachelor of Arts - Sociology and Economics
AFRICAN METHODIST EPISCOPAL UNIVERSITY
MONROVIA, LIBERIA 10.2007 - 11.2011
High School Diploma -
ST TERESA'S CONVENT HIGH SCHOOL
MONROVIA, LIBERIA 09.2001 - 08.2007
And WAEC Certificate -
ST Teresa’s Convent High School
08.2001 - 08.2007
Certificate, Computer Literacy Program -
VOCATIONAL SCHOOL, COMPUTER LITERACY PROGRAM
MONROVIA, LIBERIA 07.2005 - 09.2005
Skills
Product Marketing
undefinedAdditional Information
- VOLUNTEER ACTIVITIES, CONFERENCES & PROFESSIONAL ORGANIZATIONS , Internship, Central Bank of Liberia, 2011 Polling Supervisor, National Elections Commission of Liberia, 2011 (November) OUTSTANDING ACCOMPLISHMENTS & AWARDS Ranked #22 out of 210, AME University Sociology Undergraduate Class of 2011 Best staff of the year as a Brand & communication Specialist-Lonestar Cell MTN Note: Reference on demand.
Timeline
MARKETING AND PRODUCT DEVELOPMENT
GUARANTY TRUST BANK LIBERIA LIMITED
10.2019 - Current
BRAND AND COMMUNICATION SPECIALIST
LONESTAR CELL MTN
12.2017 - 10.2019
SENIOR PRODUCT MARKETING MANAGER
GUARANTY TRUST BANK LIBERIA LIMITED
05.2015 - 11.2017
ELECTRONIC BANKING OFFICER
ECOBANK LIBERIA LIMITED
11.2011 - 12.2013
Bachelor of Arts - Sociology and Economics
AFRICAN METHODIST EPISCOPAL UNIVERSITY
10.2007 - 11.2011
Certificate, Computer Literacy Program -
VOCATIONAL SCHOOL, COMPUTER LITERACY PROGRAM
07.2005 - 09.2005
High School Diploma -
ST TERESA'S CONVENT HIGH SCHOOL
09.2001 - 08.2007
And WAEC Certificate -
ST Teresa’s Convent High School
08.2001 - 08.2007
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