Lisa White
Monrovia
Summary
Leads with superior business acumen and high emotional intelligence. Excels in operations management, budget adherence and forecasting. Community-oriented and visionary Founder committed to translating innovative ideas into sustainable solutions that drive positive change and growth within communities. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful ventures and leading teams of professionals to maximize profits and deliver success.
Overview
17
17
years of professional experience
Work History
Founder
Genesys Communications
01.2015 - Current
- Conducted strategic communications analyses to determine effective communications strategies to achieve business objectives
- Project managed multimedia events including festivals, fundraising activities, and workshops
- Increased fundraising by 15% fora 2011 Presidential campaign
- Raised over $5K for Strategic PR and Crisis Communications Training for Government Public Relations Officers
- Recruited hired, and trained team members to achieve company goals
- Expanded media relations activities to include the Mano River Union Region
- Managed business finances, keeping operations on sound financial footing with careful supervision.
- Conducted target market research to scope out industry competition and identify advantageous trends
- Developed key operational initiatives to drive and maintain substantial business growth
Corporate Communications and Corporate Social Responsibility Manager
Lonestar Cell MTN
01.2020 - 02.2024
- Implement effective internal, external, and crisis communication strategies to adeptly safeguard the business's reputation and engage with stakeholders
- Consistently executed impactful CSI events while staying within budget parameters, like Lonestar Cell MTN Smartphone University, established the Lonestar Cell MTN GW Gibson High School Computer Lab and trained 700+ students and teachers in computer and financial literacy
- Crafted engaging internal and external communications, including daily newsletters, press releases, talking points, speeches and powerpoint presentations
- Wrote the policy for the Lonestar Cell MTN Foundation in advance of its operations
- Formed strategic relationships with members of the diplomatic corps and civil society organizations
- Collaborated with other departments in cross-functional projects
- Facilitated team meetings and provided constructive feedback.
- Cross-trained existing employees to maximize team agility and performance
Senior Communications Officer
CARE
03.2018 - 06.2018
- Led Initiative for Investment Opportunity Briefs: Posted Investment Opportunity briefs in relevant and accessible areas on CARE.org.
- Ensured Campaign-related program briefs and pooled fund proposals were reviewed and updated by Fund Managers as necessary.
- Planned and Organized Monthly Meetings: Launched the “Get to Know Your Investment Opportunity” series of monthly meetings.
- Facilitated meetings for fundraisers to connect with Investment Opportunity General Managers and receive updated information.
- Developed Centralized Information Portal: Played a key role in forming an informal working group.
- Created a centralized information portal for fundraisers integrating SharePoint and Salesforce.
- Assembled Reports and Presentations: Compiled reports and presentations to share insights and recommendations with stakeholders.
Deputy Chief
UN Mission in Liberia Radio
01.2008 - 01.2015
- Orchestrated a spectrum of operations, communications, and program management initiatives to position the 24-hour radio station as a trusted news source
- Trained over forty (40) staff in broadcast news and current affairs programming
- Obtained a budget allocation to guarantee uninterrupted broadcasting, leading to no power outages during the 2011 elections.
- Rewrote and updated comprehensive news department department policies and procedures
Public Information Officer
UN Mission for the Ebola Emergency Response (Seconded from UN Mission in Liberia Radio)
01.2014 - 01.2014
- Designed an internal and external communications strategies to position the UN Mission for the Ebola Emergency Response as a partner to the Liberian government in eradicating the deadly disease
- Initiated, managed and executed marketing campaigns/public relations events which resulted in increased Ebola prevention awareness by 20%
- Coordinated all cluster initiative meetings with community residents on the redevelopment of an educational facility, formerly an Ebola patient care unit
- Created newsletters, business updates and press kits, relaying key business information to Liberians nationwide
- Provided essential guidance to mission leadership, advising them on the communication of vital information and the strategic management of the mission's reputation.
Education
Master's, Global Management of Strategic Comms - Strategic Management of Global Communications
Blanquerna Ramon Llull University
Barcelona, Spain07.2014
Masters of Arts, Political Science, United Nations - Political Science
Long Island University, Brooklyn
Brooklyn, New York01.2000
Bachelors of Arts, Mass Communications/Journalism - Mass Communication and Journalism
California State University
Fresno, California05.1993
Skills
- Strategic Planning
- Agile Methodologies
- Financial Management
- Stakeholder Engagement and Management
- Contract Management
- Revenue development
- Crisis Management
- Cross-Functional Team Leadership
- Business Administration
- Organizational Structuring
Passions
- Yoga
- Creative Writing
Training
- Five Stages of Design Thinking
- Agile Methodologies
Timeline
Corporate Communications and Corporate Social Responsibility Manager
Lonestar Cell MTN
01.2020 - 02.2024
Senior Communications Officer
CARE
03.2018 - 06.2018
Founder
Genesys Communications
01.2015 - Current
Public Information Officer
UN Mission for the Ebola Emergency Response (Seconded from UN Mission in Liberia Radio)
01.2014 - 01.2014
Deputy Chief
UN Mission in Liberia Radio
01.2008 - 01.2015
Master's, Global Management of Strategic Comms - Strategic Management of Global Communications
Blanquerna Ramon Llull University
Masters of Arts, Political Science, United Nations - Political Science
Long Island University, Brooklyn
Bachelors of Arts, Mass Communications/Journalism - Mass Communication and Journalism
California State University
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