Results-driven commercial professional prepared to drive growth and profitability. Proven track record in strategic planning, market analysis, and business development. Adept at leading cross-functional teams and fostering collaboration to meet changing business needs. Skilled in negotiation, financial oversight, and client relationship management. Known for delivering impactful solutions and exceeding performance targets.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Commercial Director
General Petroleum Corporation (GEPCO)
02.2022 - Current
Collaborate with product development teams to ensure alignment between customer needs and product offerings.
Identify strategic acquisition targets, contributing to company expansion efforts.
Developed strategic initiatives based upon company objectives aimed at accelerating growth.
Implemented strong training program enabling employees to improve and build upon both professional and personal growth.
Conducted research to develop detailed business plans for commercial opportunities and expansion.
Provide extensive leadership by effectively communicating strategic goals and plans.
Negotiate high-value contracts for commercial partnerships, resulting in long-term business relationships.
Develop annual budgets based on historical data analysis and projected growth objectives.
Strengthen brand positioning with the development of targeted advertising campaigns and promotional materials.
Expand market reach through effective networking at industry events, establishing valuable connections.
Develop pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.
Increase sales revenue by developing and implementing strategic marketing plans tailored to specific industries.
Streamline internal communications between departments, promoting a culture of collaboration and shared goals.
Initiate cost-saving initiatives across various areas of operation without compromising quality or service levels.
Evaluate competitor strategies in order to proactively adapt marketing tactics for continued success.
General Trade (B2B) Manager
Total Liberia Inc.
02.2018 - 02.2022
Job Dimension: Sales Volume 45KT; Turnover $96MUSD; Credit Risk 13MUSD; Customer Base 50+; Two (2) Direct Subordinates
Developed comprehensive sales plans to achieve consistent year-over-year growth in the B2B market segment.
Led a high-performing team, fostering a positive work environment and promoting professional development.
Devised competitive pricing strategies while maintaining profitability targets across all business channels.
Conducted thorough market research to identify emerging trends and opportunities for expansion in the B2B space.
Coached, mentored and built high-performance sales team.
Identified potential areas of improvement within current operations, proposing viable solutions that led to increased efficiency levels across multiple departments.
Streamlined internal processes, improving efficiency and reducing operational costs.
Increased B2B sales by developing and implementing targeted marketing strategies.
Assessed competitors'' offerings regularly to maintain a competitive edge in the ever-changing market landscape.
Managed successful client relationships through consistent communication and prompt issue resolution.
Negotiated favorable contracts for both parties, securing long-term business agreements with clients.
Recorded sales progress in Salesforce database.
Built relationships with customers and community to establish long-term business growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Implemented systems and procedures to increase sales.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Compiled and analyzed data to determine approaches to improve sales and performance.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Organized promotional events and interacted with community to increase sales volume.
General Trade (B2B) & Specialties Manager
Total Liberia Inc.
02.2014 - 02.2018
Job Dimension: 80KT WP;1.5KT Lubes;110MUSD TO+ 6M USD Lubes; Three (3) Direct Subordinates
Developed and monitored business model for a distributor & reseller channel for full range of Lubricants and special products
Achieved departmental goals by developing and executing strategic plans and performance metrics.
Improved marketing to attract new customers and promote business.
Reduced operational costs through comprehensive process improvement initiatives and resource management.
Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
Oversaw inventory management, optimizing stock levels, and reducing waste.
Led cross-functional teams to achieve project goals, fostering collaboration and innovation.
Implemented customer feedback mechanisms to gather insights, using this information to guide strategic planning and decision-making.
Developed and executed marketing strategies that effectively communicated brand values, increasing brand recognition.
Conducted market research to identify customer needs and adjusted product offerings accordingly, increasing customer satisfaction.
Organized professional development programs for staff, leading to improved performance and skill sets.
Increased market share with strategic business development efforts, expanding into untapped markets.
Streamlined project delivery processes, significantly reducing time to market for new product launches.
Improved customer satisfaction scores by overhauling customer service protocols and training staff in customer engagement techniques.
Negotiated favorable terms with suppliers, cutting operational costs while maintaining quality of service.
Facilitated team brainstorming sessions that led to innovative solutions for long-standing operational challenges.
Evaluated employee performance and conveyed constructive feedback to improve skills.
Analyzed Lubricant business performance- sales, profitability, pricing, margin, market share, and stock management -product range, supply and availability
Launched communication campaigns, that strengthen brand visibility and improved market penetration.
Retail Manager
Total Liberia Inc.
11.2009 - 02.2014
Job Dimension: Sales Volume 42KT; Turnover $50MUSD; Twenty-one (21) Station Dealers; Working Capital $22MUSD; Four (4) Direct Subordinates
Retail Network Development: Identified locations with viable profitability,and key investment indicators for budget allotment to support service station expansion.
Retail Operations and Management: monitored and enforced the company policies and procedures for the operations and management of stations as defined by the Brand Ground Standards.
Managed the daily operations and performances of Franchised Dealership contracts and ensured full compliance with Brand Standards.
Business Performance Management: endured both financial & non-financial business performances aligned with strategic business objectives (sales, margin, financial situations, cashflow, debt aging analysis, forecasting and budget, and variance analysis)
Commercial Development: developed commercial communication plan that was useful in growing sales,improving margins, and market share.
Profitability and Business Growth: Developed strategies for adverse budget variances-profit/loss, working capital, rents & royalties) including internal efficiency & diversification
Financial Management and Risk Control: assessed applicants for business loans to Franchised Dealers, with duly evaluated viable credit portfolio and appropriate risk mitigation performance indicators.
Diversification Strategy: Managed chain of retail convenience stores in line with the brand product diversification policy. Developed a unique range of products, uniformed merchandising techniques and established strong commercial partnerships with vendors.
Stakeholders Management: Ensure that the relationships with all relevant stakeholders (Internal, External) are appropriately maintained
Team Leadership: assessed and appraised team performances, provided coaching and motivation realizing maximum productivity and output.
Retail Sales Executive
Total Liberia Inc.
09.2007 - 11.2009
Sales Support: Ensured the implementation of Forecourt Service Policy; Followed-up on stations sales objectives; Assisted in the prospection of Franchise Dealers; Assisted in the implementation of promotional campaigns; and ensured product availability at stations.
Financial Monitoring: Prepared reports and analyzed monthly business performances indicators for retail network of stations, Working Capital Requirement and Stock Controls Report.
Staff Supervision: Spare headed the recruitment and selection of new station Staff; conducted full induction and training all New Station staff.
Retail Strategy: Participated in prospection of new Sites; and analyzed market situation for Competitors insight.
Safety & Compliance: ensured all Stations were equipped with the required tool and for full scale operations and service delivery at safe professional standards.
Teller
Lonestar MTN
09.2005 - 09.2007
Accounted for daily proceeds from the sale of (voucher cards, mobile phones and sim cards).
Managed and accounted of stock inventory.
Supported sales promotional activities and engaged in active selling of new products and services
Served in proxy for the Head Teller,consolidated sales reports for all Branches; prepared daily journal entries; trained and set up Cashier Offices of new branches.
Office Manager - Deputy CEO Office for Planning and Projects at Egyptian General Petroleum Corporation (EGPC)Office Manager - Deputy CEO Office for Planning and Projects at Egyptian General Petroleum Corporation (EGPC)